Texture Is the New Colour
From faceted 3D embosses to velvet-matte solids, the surface you can feel is quietly outpacing the surface you can only see.
For years, the laminate conversation was about colour and pattern — two-dimensional decisions made from a fan deck. The most interesting work happening now is in the third dimension: the hand-feel.
A faceted 3D emboss, where the physical texture is engineered into the surface itself, has become the benchmark for realism. Run your finger across our Aubergine Facet and the geometry you feel is the geometry you see.
Beyond realism, designers are using texture expressively. Our Aubergine Facet isn't imitating anything — it's a faceted geometry that fractures light, a surface that performs differently depending on where you stand.
Texture also solves problems. A honed matte keeps fingerprints at bay; a faceted 3D emboss hides the small impacts of daily life. The surface you can feel is, increasingly, the surface that lasts.
Written by
Pretone Studio